Apollo Pharma is an Israeli company dedicated to increasing the availability and variety of health-conscious and environmentally-friendly foods in the local market. We partner with foreign producers from around the globe seeking to reach our market; we focus specifically on those offering innovation and unique offerings in the areas of veganism, functional nutrition, medicinal plants, products with sustainable packaging, and more.
We first work with partners to develop customized market strategies for breaking into the Israeli market, and then on the challenges of developing their products for success.
The goal is to identify vegan alternatives to animal-based products that are popular on the Israeli market. Our primary focus is to find products that also use less plastic in their packaging and have a lower carbon footprint than their competitors (Eco-Friendly Products).
While scientists agree that reducing sugar intake has enormous short-term and long-term health benefits, Israelis simply enjoy their sweets – whether a favorite dessert or a soft drink. While we cannot change this natural preference, we do work to offer Israelis similar products — without sacrificing quality or flavor — at a far lower sugar content.
To offer alternatives to products from Big Pharma, we keep track of the latest scientific studies and production advances in the manufacture of products based on plants and herbs that can be used as anti-inflammatories, immune system boosters, vitality enhancements, focused attention, and more. We make these more accessible and suitable to the Israeli market by sourcing the highest quality products for use in a variety of forms, such as gummies, candies, and ready-to-drink shots.
At the core of our approach is the reality that no two products are the same. As such, we have no one-size-fits-all blueprint for success. We create, instead, a tailor-made strategy for both the brand and the specific product.
Our team is comprised of professionals from a wide range of sectors and roles, all working together to produce an environment in which the brands and partners all thrive…and help us to grow. We have over 10 years of experience in the nutrition and food industries. This exposure and familiarity have allowed us to expand our expertise into customs and import requirements, market research, branding, advertising, distribution, finance, and scientific discovery.
Israel’s regulatory policy presents specific and often unusual requirements, which can come as a surprise to those new to our markets. For example, products and/or their labels may need to be adjusted (subtly or significantly) in order to be lawfully distributed in Israel. Additionally, the regulations governing kosher certification can be a significant challenge for companies wanting to enter the Israeli market. Apollo Pharma has the knowledge to handle the kosher certification process from beginning to end, so that the products will be accessible to a wide-ranging audience (even though many secular Israelis do not strictly keep kosher laws, many are nonetheless traditional. Restaurants and supermarkets also try to appeal to the broadest audiences possible).
In addition, we shepherd products through multi-stage import processes. These activities can be extensive, complex, and time-consuming for foreigners, including import permit applications, product modifications, customs clearance, logistics, suitable storage, and more.
Apollo Pharma also conducts deep market research as part of product specialization and market penetration. This includes providing a precise definition of the target market, analyzing customer needs, describing the brand’s competitive edge, and so on.
We then build a tailor-made marketing strategy for the product, for wholesale distribution, and for sales both online and in brick-and-mortar. This enables us to create an efficient, omnichannel experience, no matter how the consumer discoveres and acquires the product. For example, some products are a better fit for organic supermarkets or “earthy” coffee shops, while others are better placed inside more traditional convenience stores and pharmacies. In short, a deep understanding of the broad spectrum of multi-faceted Israeli consumers is key to success.
Apollo Pharma’s team members include veteran professionals with scientific backgrounds and a significant understanding of the Israeli food industry. We have over 10 years of experience in the fields of import, business development, and strategy.
Our goal is to work with brands that are aesthetically attractive, ecologically appealing, and scientifically sound, while always minimizing their total environmental impact. We know that Israeli consumers will respond with buying patterns that reward our commitment to long-term value.